Web 2.0? Flock?

What’s all the hype about? The fine people at http://www.flock.com have released a new web browser that intends to "shake things up." If their intention is to make the web experience easy, I am not sure I agree with their view. Flock doesn’t look too impressive on first use. The features are not easy to discover and use.
But, this is a developer preview release. They have a long way to go and I am sure that they will innovate further. Let’s wait and watch their progress.