Geoffrey Boycott defects to Ten Sports???

While watching the (boring) test match between India and Pakistan today, saw an Ad on Ten Sports… and it was Geoffrey Boycott telling all of us that all the cricket is on Ten Sports and everything else is "just roobish", in his inimitable style.
This is a big loss for ESPN Star Sports. First, they fail to grab cricket telecast rights in any country other than for cricket played in Australian continent. Now, they lose one of the best opinionaters (new word?) in the cricket world to a rival channel. Meanwhile, Sony ET and Ten Sports have all the cricket involving India (and the rest of the world, for that matter!). ESPN Star Sports is truly down in cricket.
BTW, is anyone even watching PHL on ESPN Star Sports? (If you don’t know what PHL is, forget it!)